Monday, 22 June 2009
BTEC National Diploma Year 2 - Digital Showcase Marketing response
Marketing brief:
• Create a campaign to promote the digital showcase to be held at the Open Day on 24th June.
• Create promotional materials which reflect the work of the media students with a view to attracting new students.
• Discuss with client effective distribution channels.
Marketing feedback on progress so far.
Project Plan:
• Generally an excellent working document.
• Clear delineation of tasks and responsibilities.
• Allowed for appropriate amount of time for planning, action and feedback.
• Some of the dates move around in the plan, the plan could work better if the event or sequences of events are logged first with the dates next to them, so the timeline is more clear.
Poster 1: Alien
Design & concept:
• Clear about the event, time and location
• We liked the idea of using the ‘alien’ creature and spaceships to demonstrate ‘visitors’ coming to see the Shipley College digital showcase.
• Good mixture of pictures – male/female, ethnicity
• Clever device to include branding with the Shipley College logo on the t-shirt.
• Dark background makes the text stand out.
Suggestions for improvement:
• The features on the first picture of female student are lost – Can the colouring be readjusted slightly?
Poster 2: Graffiti
Design & concept:
• Great use of neon and bright colours and patterns, to draw the audience in to come and look at the poster.
• Hidden images of the girl and boy on skateboard in blue glow as part of the background ties in with the graffiti and graffiti art/culture theme.
• The design and images work well on the dark background.
• Re-coloured Shipley College logo, works well with the rest of the design.
Suggestions for improvement:
• Can the font characters in Digital Showcase heading be more spaced out so that it is easier to read?
Something to consider: Although the images of the skater boy and girl work well with the background, do you think that they are a good representation of male/female roles? The boy is active, the girl is passive.
Poster 3: Graphic novel style comic
Design & concept:
• Really impressive concept of the comic book style story telling with great artwork.
• Images, shading, layout really well thought out.
• Attention to detail is apparent.
• The poster draws the audience to come and look at it because of the artwork itself, however some elements such as, what the poster is for is not always clear.
Suggestions for improvement:
• Speech bubbles may be difficult to read even when printed on A3, may not be ideal for the purpose of the poster.
• People really need to look at the poster carefully to understand its purpose.
• The image and the message of the man flying out of the window/using violence may not be suited to the audience. It may also be disliked by certain groups of people. From a college point of view we would not want to promote the use of violence as a means of attracting people to the college.
Summary:
All the posters are technically competent and include a really good mix of styles to represent what can be accomplished on this course. It is apparent that the group works well together and can produce work of a really high standard. It was a delight to come and meet the students and hear about their areas of interest and the expertise they brought to the project.
Overall recommendations:
• None of the posters really say WHY people should come to the showcase.
• There needs to be more information about what the showcase is about as people outside your course may not know. Could include; ‘Come and see students’ work’, or ‘check out our work’, ‘ Find out more about the course’.
• Create a campaign to promote the digital showcase to be held at the Open Day on 24th June.
• Create promotional materials which reflect the work of the media students with a view to attracting new students.
• Discuss with client effective distribution channels.
Marketing feedback on progress so far.
Project Plan:
• Generally an excellent working document.
• Clear delineation of tasks and responsibilities.
• Allowed for appropriate amount of time for planning, action and feedback.
• Some of the dates move around in the plan, the plan could work better if the event or sequences of events are logged first with the dates next to them, so the timeline is more clear.
Poster 1: Alien
Design & concept:
• Clear about the event, time and location
• We liked the idea of using the ‘alien’ creature and spaceships to demonstrate ‘visitors’ coming to see the Shipley College digital showcase.
• Good mixture of pictures – male/female, ethnicity
• Clever device to include branding with the Shipley College logo on the t-shirt.
• Dark background makes the text stand out.
Suggestions for improvement:
• The features on the first picture of female student are lost – Can the colouring be readjusted slightly?
Poster 2: Graffiti
Design & concept:
• Great use of neon and bright colours and patterns, to draw the audience in to come and look at the poster.
• Hidden images of the girl and boy on skateboard in blue glow as part of the background ties in with the graffiti and graffiti art/culture theme.
• The design and images work well on the dark background.
• Re-coloured Shipley College logo, works well with the rest of the design.
Suggestions for improvement:
• Can the font characters in Digital Showcase heading be more spaced out so that it is easier to read?
Something to consider: Although the images of the skater boy and girl work well with the background, do you think that they are a good representation of male/female roles? The boy is active, the girl is passive.
Poster 3: Graphic novel style comic
Design & concept:
• Really impressive concept of the comic book style story telling with great artwork.
• Images, shading, layout really well thought out.
• Attention to detail is apparent.
• The poster draws the audience to come and look at it because of the artwork itself, however some elements such as, what the poster is for is not always clear.
Suggestions for improvement:
• Speech bubbles may be difficult to read even when printed on A3, may not be ideal for the purpose of the poster.
• People really need to look at the poster carefully to understand its purpose.
• The image and the message of the man flying out of the window/using violence may not be suited to the audience. It may also be disliked by certain groups of people. From a college point of view we would not want to promote the use of violence as a means of attracting people to the college.
Summary:
All the posters are technically competent and include a really good mix of styles to represent what can be accomplished on this course. It is apparent that the group works well together and can produce work of a really high standard. It was a delight to come and meet the students and hear about their areas of interest and the expertise they brought to the project.
Overall recommendations:
• None of the posters really say WHY people should come to the showcase.
• There needs to be more information about what the showcase is about as people outside your course may not know. Could include; ‘Come and see students’ work’, or ‘check out our work’, ‘ Find out more about the course’.
Marketing & Promotion of the Digital Showcase
Marketing brief:
• Create a campaign to promote the digital showcase.
• Create promotional materials which reflect the work of the media students with a view to attracting new students.
• Discuss with client effective distribution channels.
To promote the showcase:
• Posters put up in public areas around the college.
• Flyers could be handed out to students and left in various public areas of the college i.e. main reception, Student Services.
• The flyers can also be used to invite students offered a place on media courses for Sept start – need to agree with student services.
• Create prize draw competitions to attract people to the showcase and enter the competitions.
• Work with the marketing dept in creating a button/banner to be placed on the homepage of the website for an agreed number of weeks.
• Use Fronter as means of promoting the event across college.
• Speak to Heather Crane/Mal Armstrong about displaying images and details of the event on the plasma screens in exhibition hall and student services.
• Work with marketing to advertise the event at the plasma screen in Bradford interchange.
• Project can be used by Student Services to show prospective media students the type of work they will be involved in.
July 09 – When the new website is ready we hope to showcase students’ work (needs to be developed further)
• Create a campaign to promote the digital showcase.
• Create promotional materials which reflect the work of the media students with a view to attracting new students.
• Discuss with client effective distribution channels.
To promote the showcase:
• Posters put up in public areas around the college.
• Flyers could be handed out to students and left in various public areas of the college i.e. main reception, Student Services.
• The flyers can also be used to invite students offered a place on media courses for Sept start – need to agree with student services.
• Create prize draw competitions to attract people to the showcase and enter the competitions.
• Work with the marketing dept in creating a button/banner to be placed on the homepage of the website for an agreed number of weeks.
• Use Fronter as means of promoting the event across college.
• Speak to Heather Crane/Mal Armstrong about displaying images and details of the event on the plasma screens in exhibition hall and student services.
• Work with marketing to advertise the event at the plasma screen in Bradford interchange.
• Project can be used by Student Services to show prospective media students the type of work they will be involved in.
July 09 – When the new website is ready we hope to showcase students’ work (needs to be developed further)
Pulse advertising the open day at shipley college and the website includes audio files of the interviews of students on media and games courses
Below is the link to the pulse website includes and advertisement of the open day and includes the interviews
http://www.pulse.co.uk/outgoing.php?type=hotspot&adid=251&destination=http://www.pulse.co.uk/promo.php?promo=524
http://www.pulse.co.uk/outgoing.php?type=hotspot&adid=251&destination=http://www.pulse.co.uk/promo.php?promo=524
Leaflets
The whole class decided that we should give some task for Joshua and Sean to do in order to complete there unit. We all decided that we should let them design a leaflet for students and people who will be attending the open day. We told both of them that they should keep the theme running through as we all have decided to go through with black and purple neon effect. The product had to be handed in after a week, in order to get feedback in how they could both improve and create a great final product.
This is one of the first idea that josh sent to the class:
Poster 1:
Poster 1:
Poster 2
poster 3
Tuesday, 16 June 2009
Robs Graphic design for final poster
This is the poster that Rob produced for Marketing Team, however after getting some feedback of Debbie, we all came to know that this Pozter also needs a heading of BND iMedia & GAMES. Next poster will be published after its finished.
Email to Josh from debbie
Hi Josh,The team have looked at your posters and decided that leaflet 2 is theirpreferred choice.However - can you please make the following changes - take thehyphenation off - so it doesn'r read cours - es. advertising etc. Allwords need to be complete on one line or return them to next line. Theteam prefer the text on leaflet 3 as it is much clearer to read andslightly larger - can you make the text appear like this on leaflet 2please.Please reply all to this when you send the final version so all membersof the team can put it in their blogs.You also need to email me the evaluation questions that I sent onFriday please.ThanksDebbie.jpg)
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Tuesday, 9 June 2009
Sonia Shafiq email to Marketing and marketing email to sonia
Hi, I'm emailing on behalf of the team and would like to know what you would like to do with the poster.Would you like us to email the poster and you could print it or would you like it on disc? Which would be most convinient? Also, an idea was proposed by the team.This was that if possible, could we produce a short animation which we could add to the Shipley College website when advertising the showcase?Please let us know, Kind regards, Sonia Shafiq
Dear Sonia, Thank you for your email on behalf of the team. Could you please put the poster on disc and title the CD. I am checking out your query about an animation on our wesite and will get back to you.I hope to know later today. Best wishes Alison > >>> Sonia Shafiq 05/19/09 9:51 am >>>
Dear Sonia, Thank you for your email on behalf of the team. Could you please put the poster on disc and title the CD. I am checking out your query about an animation on our wesite and will get back to you.I hope to know later today. Best wishes Alison > >>> Sonia Shafiq 05/19/09 9:51 am >>>
Monday, 8 June 2009
job role - filming and editing
part of the project i worked in a small team which my job role was filming and editing. with the team i worked in i split two members to film the college and my self and my work partner to film students about the course. below is the video of the interviews i did with the students.
Sunday, 7 June 2009
my poster
this is my poster which i designed in photoshop. after i finshed the design we picked out the best poster which was going to be used for the open day. we also gave feedback to each members poster so they could work on them to make it look better. the feedback i got on mine was to change the blue text and was told to use the same font style as the digital showcase on the poster.
josh's poster design's - preferred choice and feedback email to josh
Preferred choice - poster 1 The text across the top is not very readable - and 'BND' does not readwell. Can you please change the font/character spacing so that it iseasier to read. Also - the team felt that a graphic representation would also be good atthe top of the page - as this reflects the nature of the course. Can youplease add some form of graphic at the top of this page to give it amore designed feel. You have until Friday to make the final amendments - however, it wouldbe better if you could make the changes ASAP and feedback to the team so that there is enough contingency time.
project plan meeting 7
Competiton brief and Live brief
In this assignment we have covered topics on competion and live brief. a Live brief is set in a media industry where you present a live show with professional people. Where as a competition brief is open to all. It allows you enter a competition online where you can upload your work and have a time to do it in. in the end result you get a prize, which could be something along the lines of cash or anything that can be giving away (such as ipod’s, ps3 and etc).
below is a person being awarded for a certificate
Monday, 1 June 2009
Digital showcase
We are promoting a digital showcase as part of our end of year :
Shipley College
Exhibition Hall,
Exhibition Building,
Saltaire,Shipley
This is going to be held on a Weds 24th June 2pm till 8pm
Shipley College
Exhibition Hall,
Exhibition Building,
Saltaire,Shipley
This is going to be held on a Weds 24th June 2pm till 8pm
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