Marketing & Promotion of the Digital Showcase

Marketing brief:
• Create a campaign to promote the digital showcase.
• Create promotional materials which reflect the work of the media students with a view to attracting new students.
• Discuss with client effective distribution channels.


To promote the showcase:

• Posters put up in public areas around the college.
• Flyers could be handed out to students and left in various public areas of the college i.e. main reception, Student Services.
• The flyers can also be used to invite students offered a place on media courses for Sept start – need to agree with student services.
• Create prize draw competitions to attract people to the showcase and enter the competitions.
• Work with the marketing dept in creating a button/banner to be placed on the homepage of the website for an agreed number of weeks.
• Use Fronter as means of promoting the event across college.
• Speak to Heather Crane/Mal Armstrong about displaying images and details of the event on the plasma screens in exhibition hall and student services.
• Work with marketing to advertise the event at the plasma screen in Bradford interchange.
• Project can be used by Student Services to show prospective media students the type of work they will be involved in.

July 09 – When the new website is ready we hope to showcase students’ work (needs to be developed further)